Brand guidelines

Building the future of AI, together

Our brand embodies progress, openness, and excellence — values that define Ultralytics and drive our mission in AI and computer vision. These guidelines ensure a unified identity, shaping how the world sees Ultralytics.

Download full logo pack Download Archivo font

Logos

Select a logo, or download the full logo pack.

Download all logos (.zip)

Ultralytics logotype

Logotype

Ultralytics logomark

Logomark

Ultralytics YOLO logotype

Logotype Logomark

Ultralytics YOLOv5 logotype

Logotype Logomark

Ultralytics YOLOv8 logotype

Logotype Logomark

Ultralytics YOLO11 logotype

Logotype Logomark

Ultralytics YOLO26 logotype

Logotype Logomark

Ultralytics YOLO Vision logotype

Logotype Logomark

Ultralytics Platform logotype

Logotype Logomark

Logo meaning

Our mark expresses progress, openness, and the optical clarity of computer vision.

Logo construction

Each curve and proportion is built on a precise grid for consistent reproduction at every scale.

Logo on light background

On white or light backgrounds, use the primary dark-blue logo to maintain visual clarity.

Logo on dark background

On dark backgrounds, switch to the white logo to preserve contrast and legibility.

Spacing and sizing

The safe zone surrounding the logo ensures its visibility and impact in any composition.

Readability

Ensure a 3.5:1 contrast ratio for logos on backgrounds. Check contrast here.

Accepted

Prohibited

Brand and product name usage

Ensure consistent use of naming. Avoid modifying, shortening, or distorting brand and product names.

Use "Ultralytics YOLO26" for the first mention, then "YOLO26" thereafter.
Capitalize all letters in YOLO.
Do not use a space between YOLO and the version — "YOLO26", not "YOLO 26".
Use a lowercase "v" in Ultralytics YOLOv5 and Ultralytics YOLOv8.
Do not use "YOLOv26" with "v" — Ultralytics simplified the naming.
Don't alter, shorten, or stylize the brand or product names.

Ultralytics colors

Use Ultralytics colors for all marketing materials. Keep combinations complementary and accessible.

Primary colors

Dark Blue

HEX: #111F68
RGB: 17 / 31 / 104
CMYK: 83 / 70 / 0 / 59
PMS: 2756 C

Bright Blue

HEX: #042AFF
RGB: 4 / 42 / 255
CMYK: 98 / 84 / 0 / 0
PMS: 2728 C

Neon Yellow

HEX: #E1FF25
RGB: 225 / 255 / 37
CMYK: 12 / 0 / 85 / 0
PMS: 387 C

Neon Pink

HEX: #FF64DA
RGB: 255 / 100 / 218
CMYK: 0 / 61 / 15 / 0
PMS: 231 C

Light Grey

HEX: #F3F3F3
RGB: 243 / 243 / 243
CMYK: 0 / 0 / 0 / 5
PMS: 663 C

White

HEX: #FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0

Secondary colors

Aqua Blue

HEX: #00FFFF
RGB: 0 / 255 / 255
CMYK: 100 / 0 / 0 / 0
PMS: 311 C

Light Blue

HEX: #ACF9FF
RGB: 172 / 249 / 255
CMYK: 33 / 2 / 0 / 0
PMS: 290 C

Neon Green

HEX: #76FFD6
RGB: 118 / 255 / 214
CMYK: 54 / 0 / 16 / 0
PMS: 3245 C

Grey

HEX: #CCCCCC
RGB: 204 / 204 / 204
CMYK: 0 / 0 / 0 / 20
PMS: 427 C

Dark Grey

HEX: #9E9E9E
RGB: 158 / 158 / 158
CMYK: 0 / 0 / 0 / 38
PMS: 422 C

Backgrounds & banners

Universal banners sized for every channel. Combine with brand colors aqua blue, bright blue, and neon pink.

Brand background color

Ultralytics gradient

Aqua Blue

HEX: #00FFFF
RGB: 0 / 255 / 255
CMYK: 100 / 0 / 0 / 0
PMS: 311 C

Bright Blue

HEX: #042AFF
RGB: 4 / 42 / 255
CMYK: 98 / 84 / 0 / 0
PMS: 2728 C

Neon Pink

HEX: #FF64DA
RGB: 255 / 100 / 218
CMYK: 0 / 61 / 15 / 0
PMS: 231 C

Download all banners (.zip)

PNG · 1920x960

Typeface

Archivo is the official corporate Ultralytics font.

Download Archivo (.zip)

Archivo

Official corporate Ultralytics font

HeadingBold 72px / line-height 116%
Text — LargeRegular 24px
Text — MediumRegular 18px
Text — RegularRegular 16px
Text — SmallRegular 14px

Ultralytics typography guidelines dark blue text on white backgrounds

Ultralytics typography guidelines white text on dark blue backgrounds

Ultralytics typography guidelines white text on gradient backgrounds

Iconography

Two complementary styles — stroke for editorial contexts, fill for UI affordances.

Stroke icons (.zip)Fill icons (.zip)

Imagery

Our imagery highlights Ultralytics' real world impact

Global

We're all about our community — our imagery is borderless

Bold

We empower people through strong and dynamic imagery

Authentic

Real stories, no stock. Natural moments that feel true

Simple

Less clutter, more meaning — clean, focused visuals

Co-marketing principles

Ultralytics values clear partner communication

For official partners

Use approved language and logo to accurately reflect the collaboration or partnership

For non-partners

Use accurate language like: "Leveraged Ultralytics solutions"
Be clear and transparent in describing the relationship
Use misleading terms like: "Collaborated with", "Worked with", "Partnered with"
Imply an official collaboration or partnership if it doesn’t exist
The logo should not be used to imply a partnership or endorsement

For co-branded materials

Prominently feature the Ultralytics logotype or logomark
Choose the full Ultralytics logotype or logomark based on the partner’s branding style and regional brand awareness
Maintain clear visual separation between logos using a simple line
Keep the logotype visible to ensure brand recognition
Use only official logos to maintain consistency
Space logos properly to avoid clutter

Ultralytics and partner logomark guidelines

Bounding boxes

Use Ultralytics' primary colors for consistency and unique colors for each object class. Standardize on Arial.ttf for labels.

Color palette

Bright Blue

HEX: #042AFF
RGB: 4 / 42 / 255
CMYK: 98 / 84 / 0 / 0
PMS: 2728 C

Vivid Sky Blue

HEX: #0BDBEB
RGB: 11 / 219 / 235
CMYK: 95 / 6 / 0 / 7
PMS: 7466 C

Bleached Silk

HEX: #F3F3F3
RGB: 243 / 243 / 243
CMYK: 0 / 0 / 0 / 4
PMS: 649 C

Robin Egg Blue

HEX: #00DFB7
RGB: 0 / 223 / 183
CMYK: 87 / 0 / 16 / 13
PMS: 3265 C

Pure Midnight

HEX: #111F68
RGB: 17 / 31 / 104
CMYK: 83 / 70 / 0 / 59
PMS: 2756 C

Candy Pink

HEX: #FF6FDD
RGB: 255 / 111 / 221
CMYK: 0 / 56 / 13 / 0
PMS: 231 C

Sunburnt Cyclops

HEX: #FF444F
RGB: 255 / 68 / 79
CMYK: 0 / 73 / 69 / 0
PMS: 1787 C

Electric Lime

HEX: #CCED00
RGB: 204 / 237 / 0
CMYK: 13 / 0 / 93 / 7
PMS: 389 C

Malachite

HEX: #00F344
RGB: 0 / 243 / 68
CMYK: 95 / 0 / 69 / 5
PMS: 7481 C

Electric Purple

HEX: #BD00FF
RGB: 189 / 0 / 255
CMYK: 26 / 100 / 0 / 0
PMS: PURPLE C

Blue Bolt

HEX: #00B4FF
RGB: 0 / 180 / 255
CMYK: 100 / 29 / 0 / 0
PMS: 306 C

Deep Magenta

HEX: #DD00BA
RGB: 221 / 0 / 186
CMYK: 0 / 87 / 14 / 13
PMS: 807 C

Aqua

HEX: #00FFFF
RGB: 0 / 255 / 255
CMYK: 100 / 0 / 0 / 0
PMS: 311 C

Yellow-Green

HEX: #26C000
RGB: 38 / 192 / 0
CMYK: 60 / 0 / 75 / 25
PMS: 802 C

Medium Spring Green

HEX: #01FFB3
RGB: 1 / 255 / 179
CMYK: 100 / 0 / 30 / 0
PMS: 3255 C

Blue-Violet

HEX: #7D24FF
RGB: 125 / 36 / 255
CMYK: 51 / 86 / 0 / 0
PMS: 266 C

Philippine Violet

HEX: #7B0068
RGB: 123 / 0 / 104
CMYK: 0 / 48 / 7 / 52
PMS: 2425 C

Electric Pink

HEX: #FF1B6C
RGB: 255 / 27 / 108
CMYK: 0 / 89 / 58 / 0
PMS: 213 C

Smashed Pumpkin

HEX: #FC6D2F
RGB: 252 / 109 / 47
CMYK: 0 / 56 / 80 / 1
PMS: 1645 C

Spring Bud

HEX: #A2FF0B
RGB: 162 / 255 / 11
CMYK: 36 / 0 / 96 / 0
PMS: 375 C

Bounding boxes size, shape and rounding guidelines

Brand voice

Knowledgeable, approachable, confident, and energetic.

Brand claim

Simpler. Smarter. Further.

Email signature

Ultralytics swag

Bottles, t-shirts, hoodies, caps, tote bags, notepads, and stickers.

Buy now

Official templates

Start every Ultralytics deck or document from the official templates.

Brand voice

Our content stays clear and friendly across all platforms

If Ultralytics were a person, we’d sound:

Knowledgeable but never condescending

Approachable like a friendly teammate

Confident, with evidence behind every claim

Confident, backed by evidence behind every claim

Upbeat and energetic, driven by progress and innovation

Brand tone

We communicate with clarity, humility, and optimism

Structure

Positive yet straightforward

Conversational, unless highly technical

Fun and lighthearted, with puns and personality encouraged

Grounded, never arrogant or boastful

Examples

“We’ve been listening to your feedback and are excited to announce our latest feature release.”
“We did it again. Yet another world-class tool for our customers.”
“We hope you’ll find our latest new feature helpful.”

Social media post structure & style

Structure

Intro sentence + relevant emoji
Example: “Enhance airport operations with Ultralytics YOLO26! ✈️”

Body

Provide details, benefits, or impact — clear and concise

Call to Action (CTA)

Use the right arrow emoji ➡️ followed by a shortened link

Emojis

Use one emoji after the first sentence
Use ➡️ before CTA link
Don’t place emojis in the middle of sentences
Don’t use them in place of words
Avoid overuse

Formatting tips

Use clear intro sentence + 1 emoji
Include a space between words and emojis
Keep copy concise, with clear CTAs
Post relevant content aligned with brand pillars
Write in American English
Write in all caps
Use emojis in place of words
Overdo it with punctuation or emojis
Post off-topic trends or unrelated memes
Post during major breaking news without a pause
Use gendered terms or non-inclusive language

Content guidelines

Share updates on

Product launches, partnerships, open-source news, event announcements, community highlights, blog posts, demos, and thought leadership

Visuals

Use brand-approved colors, logos, and templates

Hashtags

Maintain a list of approved and branded hashtags (e.g., #Ultralytics, #YOLOv8, #YOLO11, #YOLO26, #VisionAI)

Tag relevant partners, contributors, or influencers when applicable

Engagement protocols

Respond to comments/questions within 24 hours
Always remain polite and constructive — especially in technical debates or negative feedback
Do not delete comments unless they’re spam or offensive

Crisis & escalation

Do not respond without consulting the Brand or Communications Lead

Have an internal escalation path for:

Misinformation
Public criticism or controversy
Mentions by high-profile accounts