Brand Guidelines

Refer to our resource guide for the official Ultralytics assets.

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Product logos

Ultralytics

Select options below or download our complete kit.

Logo color
Blue
White
Logo style
Full
Logomark only
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Ultralytics HUB

Select options below or download our complete kit.

Logo color
Blue
White
Logo style
Full
Logomark only
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Ultralytics YOLO

Select options below or download our complete kit.

Logo color
Blue
White
Logo style
Full
Logomark only
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Brand guidelines

Refer to our resource guide for all Ultralytics official assets

Logo Usage

Green check

Use the original logo on white or light-colored backgrounds

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Use the reversed logo on dark backgrounds

Green check

Use the logos to link to Ultralytics websites

Green check

Use the logos in a blog post, social media post, or news article about Ultralytics' brand or products

Green check

Use the logos to advertise integrations between your brand/product and Ultralytics' brand/products

x

Avoid modifying or distorting the logos in any way or implying sponsorship, endorsement, or false association with Ultralytics

x

Avoid changing the colors or adding any additional elements to the logos

x

Avoid using Ultralytics' logos to brand your own website or application without giving credit with a proper link to the source

Brand & Product Name Usage

Green check

Use the full brand name (Ultralytics) when referring to the company or any of its products (Ultralytics YOLOv5, Ultralytics YOLOv8, Ultralytics HUB)

Green check

Use bold font and the full product/brand name in headlines across channels

Green check

Capitalize "U" in Ultralytics and "HUB" in Ultralytics HUB

Green check

Capitalize "YOLO" and lowercase the "v" in Ultralytics YOLOv5 and Ultralytics YOLOv8

Green check

Use "Ultralytics" before the first mention of any product. Afterward, it's acceptable to refer to the product name alone. E.g. "I use Ultralytics YOLOv5 and YOLOv8. YOLOv8 is a cutting-edge, state-of-the-art (SOTA) model that builds upon the success of previous YOLO versions."

x

Avoid modifying, shortening, or distorting the brand and product names in any way

Brand colors

Please use the official Ultralytics colors for all marketing materials

Gradient
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Bright blue
#042AFF
Dark blue
#111F68
Light grey
#F3F3F3
Aquamarine
#0BDBEB
Neon yellow
#E1FF25
Neon Pink
#FF64DA

Typography

Aa
Archivo
Official corporate Ultralytics font
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