Brand Guidelines

Refer to our resource guide for the official Ultralytics assets.

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Logos

Ultralytics

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Logo color
Blue
White
Logo style
Full
Logomark only
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Ultralytics HUB

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Logo color
Blue
White
Logo style
Full
Logomark only
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Ultralytics YOLO

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Logo color
Blue
White
Logo style
Full
Logomark only
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Brand guidelines

Refer to our resource guide for all Ultralytics official assets

Logo Usage

Green check

Use the original logo on white or light-colored backgrounds

Green check

Use the reversed logo on dark backgrounds

Green check

Use the logos to link to Ultralytics websites

Green check

Use the logos in a blog post, social media post, or news article about Ultralytics' brand or products

Green check

Use the logos to advertise integrations between your brand/product and Ultralytics' brand/products

x

Avoid modifying or distorting the logos in any way or implying sponsorship, endorsement, or false association with Ultralytics

x

Avoid changing the colors or adding any additional elements to the logos

x

Avoid using Ultralytics' logos to brand your own website or application without giving credit with a proper link to the source

Brand & Product Name Usage

Green check

Include the "Ultralytics" name when referring to any of our products the first time on a page or post, i.e. "Ultralytics YOLO11", not "YOLO11". Sequential mentions of the product on a page or post can use the name by itself. E.g. "We use Ultralytics YOLO11 models. YOLO11 is a cutting-edge, state-of-the-art (SOTA) model that builds upon the success of previous YOLO versions."

Green check

Capitalize "U" in Ultralytics and all letters in "HUB" in Ultralytics HUB

Green check

Capitalize all letters in YOLO

Green check

Use a lowercase "v" in Ultralytics YOLOv5 and Ultralytics YOLOv8

x

Avoid modifying, shortening, or distorting the brand and product names in any way

x

Do not use a space after YOLO when referring to a version, i.e. "YOLO11", not "YOLO 11"

x

Do not add a "v" to YOLO11. Ultralytics has simplified YOLO11's name by eliminating the "v" compared to earlier versions of YOLO.

Brand colors

Please use the official Ultralytics colors for all marketing materials

Gradient
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Bright blue
#042AFF
Dark blue
#111F68
Light grey
#F3F3F3
Aquamarine
#0BDBEB
Neon yellow
#E1FF25
Neon Pink
#FF64DA

Typography

Aa
Archivo
Official corporate Ultralytics font
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