携手共建 AI 未来
我们的品牌体现了进步、开放和卓越——这些价值观定义了 Ultralytics，并驱动我们在 AI 和计算机视觉领域的使命。这些准则确保了品牌标识的统一性，塑造了世界看待 Ultralytics 的方式。
徽标
选择一个徽标，或者下载完整的徽标包。
Ultralytics 标志文字
Ultralytics 标志图标
标志含义
我们的标志表达了进步、开放以及计算机视觉的光学清晰度。
标志结构
每一条曲线和比例都基于精确的网格构建，以确保在各种尺寸下都能保持一致的呈现效果。
浅色背景上的标志
在白色或浅色背景上，请使用深蓝色主标志以保持视觉清晰度。
深色背景上的标志
在深色背景上，请切换至白色标志以保持对比度和易读性。
间距与尺寸
标志周围的安全区域确保了其在任何构图中的可见性和影响力。
可读性
确保徽标在背景上的对比度达到 3.5:1。 Check contrast here.
合规
禁止
品牌和产品名称的使用
确保命名使用一致。避免修改、缩短或歪曲品牌和产品名称。
- 首次提及使用 "Ultralytics YOLO26"，此后使用 "YOLO26"。
- YOLO 中的所有字母均需大写。
- YOLO 和版本号之间不要使用空格——应为 "YOLO26"，而不是 "YOLO 26"。
- 在 Ultralytics YOLOv5 和 Ultralytics YOLOv8 中使用小写的 "v"。
- 不要在 "YOLO26" 中使用 "v"——Ultralytics 简化了命名方式。
- 不要更改、缩短或修饰品牌或产品名称。
Ultralytics 颜色
所有营销材料请使用 Ultralytics 颜色。保持配色方案的互补性和易读性。
主色调
Dark Blue
- HEX
- #111F68
- RGB
- 17 / 31 / 104
- CMYK
- 83 / 70 / 0 / 59
- PMS
- 2756 C
Bright Blue
- HEX
- #042AFF
- RGB
- 4 / 42 / 255
- CMYK
- 98 / 84 / 0 / 0
- PMS
- 2728 C
Neon Yellow
- HEX
- #E1FF25
- RGB
- 225 / 255 / 37
- CMYK
- 12 / 0 / 85 / 0
- PMS
- 387 C
Neon Pink
- HEX
- #FF64DA
- RGB
- 255 / 100 / 218
- CMYK
- 0 / 61 / 15 / 0
- PMS
- 231 C
Light Grey
- HEX
- #F3F3F3
- RGB
- 243 / 243 / 243
- CMYK
- 0 / 0 / 0 / 5
- PMS
- 663 C
White
- HEX
- #FFFFFF
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
辅助色调
Aqua Blue
- HEX
- #00FFFF
- RGB
- 0 / 255 / 255
- CMYK
- 100 / 0 / 0 / 0
- PMS
- 311 C
Light Blue
- HEX
- #ACF9FF
- RGB
- 172 / 249 / 255
- CMYK
- 33 / 2 / 0 / 0
- PMS
- 290 C
Neon Green
- HEX
- #76FFD6
- RGB
- 118 / 255 / 214
- CMYK
- 54 / 0 / 16 / 0
- PMS
- 3245 C
Grey
- HEX
- #CCCCCC
- RGB
- 204 / 204 / 204
- CMYK
- 0 / 0 / 0 / 20
- PMS
- 427 C
Dark Grey
- HEX
- #9E9E9E
- RGB
- 158 / 158 / 158
- CMYK
- 0 / 0 / 0 / 38
- PMS
- 422 C
Backgrounds & banners
Universal banners sized for every channel. Combine with brand colors aqua blue, bright blue, and neon pink.
Brand background color
Ultralytics gradient
Aqua Blue
- HEX
- #00FFFF
- RGB
- 0 / 255 / 255
- CMYK
- 100 / 0 / 0 / 0
- PMS
- 311 C
Bright Blue
- HEX
- #042AFF
- RGB
- 4 / 42 / 255
- CMYK
- 98 / 84 / 0 / 0
- PMS
- 2728 C
Neon Pink
- HEX
- #FF64DA
- RGB
- 255 / 100 / 218
- CMYK
- 0 / 61 / 15 / 0
- PMS
- 231 C
Typeface
Archivo is the official corporate Ultralytics font.
Archivo
Official corporate Ultralytics font
- 标题粗体 72px / 行高 116%
- 正文 — 大常规 24px
- 正文 — 中常规 18px
- 正文 — 常规常规 16px
- 正文 — 小常规 14px
Iconography
Two complementary styles — stroke for editorial contexts, fill for UI affordances.
Imagery
Our imagery highlights Ultralytics' real world impact
Co-marketing principles
Ultralytics values clear partner communication
For official partners
- Use approved language and logo to accurately reflect the collaboration or partnership
For non-partners
- Use accurate language like: "Leveraged Ultralytics solutions"
- Be clear and transparent in describing the relationship
- Use misleading terms like: "Collaborated with", "Worked with", "Partnered with"
- Imply an official collaboration or partnership if it doesn’t exist
- The logo should not be used to imply a partnership or endorsement
For co-branded materials
- Prominently feature the Ultralytics logotype or logomark
- Choose the full Ultralytics logotype or logomark based on the partner’s branding style and regional brand awareness
- Maintain clear visual separation between logos using a simple line
- Keep the logotype visible to ensure brand recognition
- Use only official logos to maintain consistency
- Space logos properly to avoid clutter
Bounding boxes
Use Ultralytics' primary colors for consistency and unique colors for each object class. Standardize on Arial.ttf for labels.
Color palette
Bright Blue
- HEX
- #042AFF
- RGB
- 4 / 42 / 255
- CMYK
- 98 / 84 / 0 / 0
- PMS
- 2728 C
Vivid Sky Blue
- HEX
- #0BDBEB
- RGB
- 11 / 219 / 235
- CMYK
- 95 / 6 / 0 / 7
- PMS
- 7466 C
Bleached Silk
- HEX
- #F3F3F3
- RGB
- 243 / 243 / 243
- CMYK
- 0 / 0 / 0 / 4
- PMS
- 649 C
Robin Egg Blue
- HEX
- #00DFB7
- RGB
- 0 / 223 / 183
- CMYK
- 87 / 0 / 16 / 13
- PMS
- 3265 C
Pure Midnight
- HEX
- #111F68
- RGB
- 17 / 31 / 104
- CMYK
- 83 / 70 / 0 / 59
- PMS
- 2756 C
Candy Pink
- HEX
- #FF6FDD
- RGB
- 255 / 111 / 221
- CMYK
- 0 / 56 / 13 / 0
- PMS
- 231 C
Sunburnt Cyclops
- HEX
- #FF444F
- RGB
- 255 / 68 / 79
- CMYK
- 0 / 73 / 69 / 0
- PMS
- 1787 C
Electric Lime
- HEX
- #CCED00
- RGB
- 204 / 237 / 0
- CMYK
- 13 / 0 / 93 / 7
- PMS
- 389 C
Malachite
- HEX
- #00F344
- RGB
- 0 / 243 / 68
- CMYK
- 95 / 0 / 69 / 5
- PMS
- 7481 C
Electric Purple
- HEX
- #BD00FF
- RGB
- 189 / 0 / 255
- CMYK
- 26 / 100 / 0 / 0
- PMS
- PURPLE C
Blue Bolt
- HEX
- #00B4FF
- RGB
- 0 / 180 / 255
- CMYK
- 100 / 29 / 0 / 0
- PMS
- 306 C
Deep Magenta
- HEX
- #DD00BA
- RGB
- 221 / 0 / 186
- CMYK
- 0 / 87 / 14 / 13
- PMS
- 807 C
Aqua
- HEX
- #00FFFF
- RGB
- 0 / 255 / 255
- CMYK
- 100 / 0 / 0 / 0
- PMS
- 311 C
Yellow-Green
- HEX
- #26C000
- RGB
- 38 / 192 / 0
- CMYK
- 60 / 0 / 75 / 25
- PMS
- 802 C
Medium Spring Green
- HEX
- #01FFB3
- RGB
- 1 / 255 / 179
- CMYK
- 100 / 0 / 30 / 0
- PMS
- 3255 C
Blue-Violet
- HEX
- #7D24FF
- RGB
- 125 / 36 / 255
- CMYK
- 51 / 86 / 0 / 0
- PMS
- 266 C
Philippine Violet
- HEX
- #7B0068
- RGB
- 123 / 0 / 104
- CMYK
- 0 / 48 / 7 / 52
- PMS
- 2425 C
Electric Pink
- HEX
- #FF1B6C
- RGB
- 255 / 27 / 108
- CMYK
- 0 / 89 / 58 / 0
- PMS
- 213 C
Smashed Pumpkin
- HEX
- #FC6D2F
- RGB
- 252 / 109 / 47
- CMYK
- 0 / 56 / 80 / 1
- PMS
- 1645 C
Spring Bud
- HEX
- #A2FF0B
- RGB
- 162 / 255 / 11
- CMYK
- 36 / 0 / 96 / 0
- PMS
- 375 C
Brand voice
Knowledgeable, approachable, confident, and energetic.
Brand claim
Simpler. Smarter. Further.
Email signature
Ultralytics swag
Bottles, t-shirts, hoodies, caps, tote bags, notepads, and stickers.
Official templates
Start every Ultralytics deck or document from the official templates.
Social media guidelines
Become a brand advocate for Ultralytics
Brand voice
Our content stays clear and friendly across all platforms
If Ultralytics were a person, we’d sound:
知识渊博，但绝不居高临下
平易近人，就像友好的队友
自信，每一个主张都有证据支持
乐观且充满活力，以进步和创新为动力
Brand tone
We communicate with clarity, humility, and optimism
Structure
积极且直率
口语化，除非涉及高度专业的技术内容
有趣且轻松，鼓励使用双关语和展现个性
脚踏实地，从不傲慢或自夸
Examples
- “We’ve been listening to your feedback and are excited to announce our latest feature release.”
- “We did it again. Yet another world-class tool for our customers.”
- “We hope you’ll find our latest new feature helpful.”
Social media post structure & style
Structure
- Intro sentence + relevant emoji
- Example: “Enhance airport operations with Ultralytics YOLO26! ✈️”
Body
Provide details, benefits, or impact — clear and concise
Call to Action (CTA)
Use the right arrow emoji ➡️ followed by a shortened link
Emojis
- Use one emoji after the first sentence
- Use ➡️ before CTA link
- Don’t place emojis in the middle of sentences
- Don’t use them in place of words
- Avoid overuse
Formatting tips
- Use clear intro sentence + 1 emoji
- Include a space between words and emojis
- Keep copy concise, with clear CTAs
- Post relevant content aligned with brand pillars
- Write in American English
- Write in all caps
- Use emojis in place of words
- Overdo it with punctuation or emojis
- Post off-topic trends or unrelated memes
- Post during major breaking news without a pause
- Use gendered terms or non-inclusive language
Content guidelines
Share updates on
Product launches, partnerships, open-source news, event announcements, community highlights, blog posts, demos, and thought leadership
Visuals
Use brand-approved colors, logos, and templates
Hashtags
Maintain a list of approved and branded hashtags (e.g., #Ultralytics, #YOLOv8, #YOLO11, #YOLO26, #VisionAI)
Tag relevant partners, contributors, or influencers when applicable
Engagement protocols
- Respond to comments/questions within 24 hours
- Always remain polite and constructive — especially in technical debates or negative feedback
- Do not delete comments unless they’re spam or offensive
Crisis & escalation
Do not respond without consulting the Brand or Communications Lead
Have an internal escalation path for:
- Misinformation
- Public criticism or controversy
- Mentions by high-profile accounts