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A recap of Ultralytics' time at 4YFN 2024!

A recap of Ultralytics at 4YFN 2024 in Barcelona, from demoing Ultralytics HUB and YOLOv8 at our startup pod to community meetups and a stage pitch.

Nuvola LadiNuvola Ladi3 min read

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Ultralytics at the 4YFN 2024 tech event in Barcelona

Ultralytics values being part of the AI community and staying current on the latest trends and discoveries in the field. Each year, we attend events to connect with our community. We also use these opportunities to share updates on our Ultralytics YOLO models and our SaaS tool, Ultralytics HUB.

Additionally, we take the time to learn about new developments in the field. Our first event of 2024 was 4 Years from Now (4YFN), part of the Mobile World Congress (MWC) in Barcelona.

The 4YFN 2024 stage in Barcelona, Spain

Fig 1. 4YFN 2024 Stage in Barcelona, Spain.

The conference had numerous sponsors, including CaixaBank DayOne, Crescenta, EY, and AWS Startups, with attendees from all over the world sharing ideas around a common goal: technological innovation.

The exhibitors reflected this range, from startups to multinationals like Huawei, Qualcomm, and Amazon.

Glenn Jocher, Founder and CEO of Ultralytics

Fig 2. Glenn Jocher, Founder & CEO of Ultralytics.

Tailored mainly for startups, 4YFN also marked its 10th anniversary, reinforcing its position as a globally recognized platform that unites technology, startups, investors, corporations, and public institutions.

Ultralytics' presence#

From February 26 to 29, the Ultralytics team went to the 4YFN conference in Barcelona to showcase our work. Over four days, Paula Derrenger, Head of Growth, and Glenn Jocher, Founder and CEO, represented Ultralytics.

Glenn Jocher with Paula Derrenger, Head of Growth at Ultralytics

Fig 3. Glenn Jocher, Founder & CEO of Ultralytics with Paula Derrenger, Head of Growth at Ultralytics.

Our startup pod served as a hub for interaction and networking. We demoed the Ultralytics HUB app, which let visitors connect with our team, try out Ultralytics YOLOv8, and experience the app's easy-to-use interface firsthand.

Community engagement#

The conference was a great place to make new connections and highlight Ultralytics' commitment to innovation and partnership. It also allowed us to engage with our community. It was lovely to meet with Asier Arranz in Robotics & Embedded AI at NVIDIA as well as Carlos Santana from DotCSV. Overall, it was great to see the enthusiasm of our followers and answer their questions in person.

Glenn Jocher with Paula Derrenger at 4YFN 2024 in Barcelona, Spain

Fig 4. Glenn Jocher with Paula Derrenger at 4YFN 2024 in Barcelona, Spain.

Exploring innovation#

In a bustling environment, our team saw many new inventions. Among these were Lenovo's AI devices and software, including the Lenovo ThinkBook Transparent Display Laptop. This device, featuring a 17.3-inch Micro-LED transparent display, generated significant excitement. Its borderless screen, transparent keyboard area, and unique floating footpad design offered a peek into the potential future of technology for all.

Glenn Jocher at the Lenovo exhibition space at 4YFN 2024

Fig 5. Glenn Jocher at the Lenovo exhibition space at 4YFN 2024.

Other thought-provoking technologies presented at the fair included Motorola’s rollable concept phone and Xiaomi’s latest devices.

Xiaomi exhibition space at 4YFN 2024

Fig 6. Xiaomi exhibition space at 4YFN 2024.

Another key highlight was Glenn Jocher's pitch on stage, which caught the interest of industry leaders and sparked new discussions.

Glenn Jocher presenting on stage at 4YFN 2024

Fig 7. Glenn Jocher presenting on stage at 4YFN 2024.

Wrapping up#

As the conference came to a close, our team left Barcelona with a sense of accomplishment and anticipation for the future. The event provided valuable insights into the latest trends and innovations in AI while fostering meaningful connections that will shape Ultralytics' trajectory in the industry.

Looking back, the 4YFN conference proved to be a positive experience for Ultralytics, underscoring our commitment to driving AI innovation forward. We are excited to build on the momentum gained at 4YFN.

Written by

Nuvola Ladi
Nuvola Ladi

Digital Content Manager · Ultralytics

Nuvola Ladi is a Digital Content Manager at Ultralytics, where she creates content covering vision AI and Ultralytics YOLO and represents the company at industry events such as the PyTorch Conference 2025. Based in Spain, she holds a Master's degree in Visual and Digital Media from IE University. Before joining Ultralytics, she held roles at organizations including XVA Gallery & Hotel and Rolex.

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